Microsoft Advertising, formerly known as Bing Ads, is a pay-per-click (PPC) advertising platform created by Microsoft rivalling Google Ads.

It allows businesses to display their targeted ads on the Microsoft Search Network, which includes the Bing search engine as well as partner sites and various Microsoft-owned properties like Yahoo, Duck Duck Go and MSN.com, while targeting a more mature and affluent audience. 

Advertising on the Microsoft Search Network offers several advantages. It provides access to a unique audience that may not use Google as their primary search engine. This can be particularly beneficial for certain demographics, industries, or geographic regions. Bing’s user base often includes an older and more affluent audience, making it valuable for businesses targeting this demographic. Additionally, Microsoft Advertising can sometimes have lower CPCs (cost-per-click) due to lower competition compared to Google Ads.

We have seen accounts get their first leads within a week of them going live however we advise that it can take up to three months to really see the true results of a new campaign. 

Inside your customer portal you will have access to your reporting dashboard which shows you real time data of your campaign.

At the end of each month you will also be sent your monthly report. This contains details of your campaign results and what actions have been taken on your account. 

Depending on your package you may also have quarterly or monthly meetings with your account manager.

Your account manager is available via email or phone for any questions. 

We also have our knowledgebase and customer portal with lots of helpful guides. 

We are a team of real people who care about your business reaching its goals. We do this by understanding your product or service, your company goals and your team dynamics. 

Talk to us today and see if we are the right fit for your company.